One person on Amazon platform with monthly sales exceeding $400000 during peak season

详细说明

In my case, soho, I have come all the way through self-study, and now I am doing Amazon by myself, and I hired a warehouse to package the usual monthly sales of less than 20w .

In October , the sales volume began to skyrocket. In November , under the situation of continuous out of stock of FBA , 40w+

I am willing to share some little-known secrets here, and I need everyone to like me to motivate me.

       Write the first episode today: Do the basics of Amazon (1)

　　Selection, of course, is selection.

　　I work in Shenzhen, everyone knows that Shenzhen is famous for 3C , 10 of them are doing Amazon, and 8 are doing 3C.

　　However, this is not a good sign.

　　When sellers get together, no matter how novice, they will know that there must be a price war.

　　Moreover, anyone who has worked on the Amazon platform knows that PPC pay-per-click on the site, if there are too many sellers, the PPC fee will increase.

　　When the unit price of a customer is only more than ten dollars, do you think you can bear the follow-up promotion costs?

　　For example, if your conversion rate is 10% , 10 clicks will result in 1 transaction, but 10 clicks will cost you 20 dollars, and your profit will be 30% if you make 1 transaction , even if you have 20 dollars per order, you will still lose money .

　　Local tyrants can ignore this concern if they lose money and rush to rank.

　　** Okay, seeing this, you have already earned 100,000 yuan, because the time and energy you saved by resolutely leaving 3C to find other blue ocean categories is definitely more than 100,000 yuan.

　　Next, you may ask, are all 3C products not suitable for Amazon?

　　the answer is negative.

　　* For example, if you have sufficient manpower, promotion and marketing talents, and sufficient budget, you can compete with anker and sunvalleytek , but this chick can’t do things like sauce.

　　* Another example is some products that were originally technologically advanced. Recently, there are type-c wires, which have begun to heat up. This kind of product can be made, but its life cycle must be considered. I predict that this product will definitely be available within 6 months. It will enter the stage of price war, and the listing that I have worked so hard to create will be competed by many similar sellers, and the profits will be thinned, so this chick will not do it.

　　Then you will ask next, which product to choose to sell, right?

　　I can share with you my selection principles:

　　The unit price of 1 customer is less than 25 US dollars.

　　2 Keyword bidding is expected to be higher than 1.5 US dollars do not do

　　3. Input-output ratio: Gross profit / (purchase cost + accessory packaging + head trip) < 100% do not do it

　　My perception: product selection is a comparison of life experience, the surrounding supply chain, and most importantly, hard work.

　　For those who sell homogeneous products, Huaqiangbei directly puts the products on the shelves when they get the goods, are you sure you have spent time on product selection?

If you are diligent enough, you need to go to amazon.com to do more research, get data, analyze opponents, lock opponents, track opponents, and check opponents’ supply chains. . . .

Write the second episode today: Do the basics of Amazon well (2)

How do you know if the product you choose can be made?

When you pick out a lot of products that look good, for example, like I wrote in the first episode, the unit price is good, and the competition does not seem to be too big, then the next step is to start placing a deposit to make the product up.

Usually I place an order with a customized logo . Here is a sentence about the brand. All my products are registered with the US Trademark Office and there are registration records on the site. Of course, there must be a Logo on the product .

At this time, you usually need to make a 30% deposit.

Recalling the anxiety of placing a large order for the first time in the past, I do understand the feelings of the judges. If you place a 1k product at a time, you usually do not give yourself a way back, which means that this batch of goods must be released; If you can’t sell through this hurdle, you will always be only in the position of getting goods in the wholesale market, which proves that you are not sure about your own marketing, and you have left yourself a way out. The final result will definitely be that your listing cannot be promoted .

So usually before placing a 30% deposit, I usually double check that the product is indeed available.

Here today, I will teach you how to finally determine whether the product you choose can be made?

Reconfirm the unit price and profit margin of the product itself: You must make sure that the profit margin exceeds your target. For example, your target is a reasonable expectation of 30% . After deducting platform fees, procurement costs, and first-way freight, etc., you have Sufficient profits are reserved for promotion and yourself.

Make sure that the product you are looking for can meet or exceed the standards of the same category: you need to read the reviews of all competitors’ listings , and extract the complaints of similar products from customers, and then check whether your products can not be complained, and can even solve customers’ complaints. Pain points. This point is very critical, and it is also the reason why product selection is super time-consuming. This point can affect the success or failure of the entire project. If there is a problem with the product itself, marketing alone will have no way out, and the listing will be killed in the end.

　3. Reconfirm the estimated pay-per-click price of keywords: The most direct way to promote on-site is to do ppc. If you can spend less money on ppc and get a big return, then your promotion is already half successful.

　- So what affects the success of ppc bidding?

　I will list a few points for everyone to think about: one is the number of people bidding on the site, that is, how many competitors there are; the other is the degree of demand for the product itself. Simply put, demand and supply.

　If the words you want to promote happen to have a lot of demand and little competition, then congratulations, if your product quality is good and the unit price is acceptable, you will make a lot of money.

　Don't look at the above and put forward three key points. If you can do all of them, it will be difficult not to make money.

　The important thing is the conversion rate, so what if you look at it, no conversion is equal to 0.